It is seen, when festival season comes in our nation, there may found discount offers sell by Online portal for attraction to the purchaaers so for. Anyone see these discount offers on many others online plateform, Mintra, Amazon and Flipcart as well as. They will produce discount not online but also in offline mode. In this situation, the question would raise in the mind of a person that how it can be possible? Do you think, in festiv season they sell their products for benefit of customers by exposing losses for themselves? But in reality it is not happen like to book loss in sell. 

Suppose for time being we think, they are booking losses, they do all this happening to earn huge profits will gain in future. In short term in festival season they published in news paper and socal media with heavy discount offers on line sells products. There are two types of factor in these types of sell, first is to sell less quantities products in high price and in others hand to sell huge quantities products in sell with discount offers. But they choose second method in which the Companies reduce their profit for heavy sell and other hands the Vendors may also sell wit small amount of profit with discount offers, but both of them are not in loss , actually they are getting huge profit from sells in online portal. 

While some companies or online portals offer goods at little loss for attract the purchasers get a taste of their goods, they can easily earn profit from the customers. 

Profit can be gain more selling products to given discount in MRP of products. In these sells, the Company and Vendor both are giving discount from each side to reduce the MRP of goods, ultimately the of products may attract to buyer to buy the products in such a attractive price. Selling goods in bulk not only brings profit to the company but also increase the profit of the vendors. 

In this festival season sell both company and the on line platform and the vendor collectively to give discounts to the customers. While online portal reduce their commission, they offer discounts for selling the vendors products. But it is a fact  that there is concession from both sides at all

, now it becomes to much handsome amounts of profit. 

Sometimes the companies sell the goods at high prices and claims discounts on the products. But this is some kind deception but the MRP of the it itself keep very high, hence the people don't relize this fect  and think that they are being given a attractive discount. All these factors including together and to make possible discounted by 80 - 90 %. But the customers are unable the actual game is done with them. But the customers think that he have purchased the goods at actual price of MRP from markets by purchasing on line portal 

Sell. 

Akhilesh Dwivedi